It seems like everywhere you look, everybody is selling something these days. Clothing, wraps, fingernail decorations, fitness DVDs, protein powders makeup and skincare. Direct sales are taking over the world. And rightfully so. With the boom of social media sites like Facebook and Instagram, it’s never been easier to get your products in the eyes and palms of your target market.
If you are not familiar, direct selling is the marketing and sales of products directly to consumers away from a brick and mortar store. Most companies encourage their sales associates to host parties and/or online events to bring their products into the hands of their friends and family.
Once upon a time, I signed on as a direct sales associate with Beachbody. You know the one. You’ve seen all the infomercials with Shaun T, Tony Horton, Autumn Calabrese, Chalene Johnson or one of the other celebrity trainers. Beachbody is the company behind The 21 Day Fix, Insanity, T-25, Body Beast, PiYo and many others. They’re also the brand/company that creates, markets and sells Shakeology. One of the things they do differently from most companies is label their sales associates “coaches.” Being a fitness instructor, I loved the idea of helping people lose weight and get healthy. I was already using Beachbody DVD workouts and love their programs, so it seemed like a great fit. I tried to dive right into the methodology of the business, but after going through their “training” I just couldn’t accept the culture 100%. If I’m being completely honest with you, I had a tough time selling the Shakeology subscriptions. From the beginning, I had reservations about buying for myself. It’s expensive. It’s not for everyone. And I wholeheartedly didn’t think people “needed” a nutrition shake to lose weight or maintain proper nutrition. Personally, I was not a shake person, so you can probably understand why selling one was a struggle. And if I’m being completely transparent, I took issue with the entire “challenge/accountability group” tactics. I won’t go into details with that, but I will say this. Too many people, myself included, were annoyed by these so-called coaches adding them to random Facebook groups(these “challenge groups” are utilized as a sales techniques by many beachbody coaches) and I hated being lumped into the same category with them.
Okay, now that I’ve burned all my beachbody bridges with that last paragraph, how about I talk about how I just didn’t put much effort into being a coach because my life was in turmoil and I was singlehandedly parenting two children and struggling with my own challenges at the same time.
Yes, Life was extremely difficult for me at that time. I was attempting to balance life as a new mom to two, along with with my son’s health concerns and my husband’s traveling schedule. My daughter was rebelling and struggling with her new role as I needed her to be more independent and I was barely sleeping.
No, I didn’t put the time and effort into developing my business the way I knew I could have done. But even if I had, deep down I didn’t groove with their practices, so I was doomed from the start.
As most people will agree, if you don’t fully buy into a philosophy or a product one hundred percent, you’re going to have a really tough time trying to persuade others to do it.
So after about 10 months of struggling and contemplating my decisions, I resigned as a beachbody coaching.
After that debacle, I swore I’d never get sucked into another direct marketing gig every again.
Fast forward eighteen months later, and I’ve signed on as a consultant with Rodan + Fields.
So what the heck made me change my mind?
Well, it wasn’t just one thing to be honest.
First and foremost, I have always valued a great skincare regimen. Much like staying fit and healthy, skincare has been a consistent in my life since I was very young. My mother instilled great habits in me as a teenager and I carried those with me through my life. I saw a dermatologist biannually, applied sunscreen daily, washed my face nightly, drank plenty of water and used creams and serums like a good little lady.
However, as the signs of sleep deprived motherhood started to sink in, I knew I needed to aggressively tackle those visible signs of aging. The need for a great product line became more and more important.
I did my research and discovered Rodan + Fields through a couple way-back-friends. One of my girlfriends was posting her promotional posts on Facebook and I became more and more intrigued. I didn’t let her know that, of course, but instead searched all over the internet for reasons why I should stay away from R+F and continue using my regular skincare line from Nordstrom and Sephora.
After weeks of reading blogs, seeing mentions in Nationally published articles in magazines like these from Allure, OK Style, People, Women’s Heath and Smart Business, it became clear that R+F was a well respected brand. Everything I read was positive and lead me to dozens of product testimonials. I’ll let them speak for themselves.
I mean, who wouldn’t be intrigued to get involved with a product line that yields results like these?
The second really significant reason I decided to become a R+F consultant was because I respected their business practices.
Not only was i not required to purchase any inventory or product to start my business as a consultant (even though I did for my own personal usage) , but I was given the amazing opportunity to earn back every cent I initially spent developing my business. How amazing is that! What other company allows the investor to do that??
You may ask how that’s possible. Here’s how.
With Rodan & Fields, ordering from the website is simple and products are delivered straight to the customer. Rodan & Fields provides an easy way to order, ships the product to my customers, pays me a commission and provides a ton of reports and information about sales from my down-line.
Another huge selling point was the 60 DAY EMPTY-BOTTLE MONEY BACK GUARANTEE. This wasn’t just for customers but for new consultants as well! So going into this business, I understood that all the money I invested in the products, was safe and secure if I decided after a month I didn’t want to continue being a consultant. I was free to return my used products for a full refund.
I believe it’s because of this that Rodan + Fields has a 1% return rate. You have to admit, that is pretty remarkable!
If you did your research like I did, you’d read about how R+F is the number 1 anti-aging skincare line in the United States. You’d also read about how R+F has experienced over a 100% growth in business since 2009. That’s way more than Estee Lauder, Clinique, and Lancome combined (which subsequently were two of the three products that I was formerly using).
When I really consider why I became a R+F consultant, it’s really simple.
Rodan + Fields is a much better fit for me.
I stand behind the guarantee, I completely embrace the philosophy and culture. And I I support the products one hundred percent. I am passionate about leading women and men to a product that is proven to impact their lives.
Rodan + Fields Multi-Med® Therapy is designed to deliver the right ingredients, in the right formulations, in the right order to transform your skin. We combine pharmaceutical ingredients with active cosmetics for effective formulations that feel like luxury skin treatments (and some of those treatments seriously do feel like silk).
Above all I support the practices and the philosophy. It’s easy to sell a product that is proven, not only to work, but to be the best in it’s market. And while no single ingredient or product can effectively treat a complex skin concern, we don’t claim to be a one-stop shop for all dermatological issues. What we do is offer the RF Connection, which can work in addition to your products to support you on your path to great skin. At the RF Connection, the R+F trained nurses and product experts offer custom support and are a source for skincare questions and product advice.
So unlike my previous DS business, I can feel confident selling a product that is backed by proven results and allows for trained medical professionals and experts to help support my clients and offer advice.
Looking back at my previous direct sales journey, I can really appreciate some of the things that I discovered and learned about myself. Direct sales is definitely not for everyone. Most importantly, I learned that just because one direct sales gig doesn’t groove with you, it doesn’t mean you can’t succeed in the business. For me, it really just took me time to find the right direct sales team and the right product. Rodan and Fields is that for me. I think that’s a pretty good reason and it’s a decision that I am really glad I made.
If you would like more information about Rodan + Fields, you are welcome to visit my personal website for product inquiry, but I am also happy to assist you with any questions. Feel free to email me. haleydduke (at) gmail (dot) com
Have you ever tested the waters of direct sales marketing world?
What is your thoughts on the many direct sales companies out there?